Electrify Buildings for Electric Vehicles – ELBE for short – is a funded model project to set up charging points for e-vehicles at residential or commercial properties in Hamburg. We designed the website and the corporate design for this project, as well as various information materials and the charging points.
The ELBE logo was not developed by us, however it had to remain part of the corporate design.
Together with our partner RaikeSchwertner, we developed a testimonial campaign to promote the funding programme and increase its visibility in the cityscape and among the target groups. For this, we accompanied the photo shoot. In order to strengthen the perception, the corporate colour blue was used as a background for the testimonials.
Picture credits: Oliver Vonberg / Getty Images